Since being invited to participate “ELITE PARTNER EVENT”in Alibaba's marketing activities on June 15, JHCOOL has comprehensively optimized and upgraded the international station stores, mainly highlighting the company's overall strength and main products, in order to improve the user experience, obtain more residence time and feedback rate, and enhance the customer's sense of trust.
In this "ELITE PARTNER EVENT", we tried cross-border live broadcasting, led by Dephne and lydia from the International Department of JHCOOL, and also invited foreign anchors to participate. Through the display of different scenes such as "production workshop" and "product exhibition hall", the whole live broadcast allows customers to clearly and effectively understand and approach JHCOOL.
In the process of live broadcast, anchors interact with fans in real time by outputting brand stories, making analogies, and telling scenes, so as to shorten the distance between fans and JHCOOL, and build a sense of trust. The interaction mode also greatly increases the user experience.
In this live broadcast,on the one hand, our content is aimed at the products,on the other hand, it is also aimed at the overall strength of the company. Because the positioning of "ELITE PARTNER EVENT" can also enable those who really pay attention to brand development and have real strength to be seen by real high-quality buyers.
The epidemic has made the advantages of the digital platform an existence that can not be ignored. This time, we can not only establish a sense of trust with users, but also shape the brand image through cross-border live broadcasting. Although it is not easy for be top brand , as long as it dares to open up new tracks and insists on building its own brand to a higher level, time will prove everything.
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